Untapped's lovely owners had reached out to me to come up with a logo for their brand new store/tavern/brewery/meadery/games room.
I was so excited about it - I am a huge games fan and coming from the UK, taverns and pubs were always part of my days!
The idea was to represent that Untapped is
- a brewery (with a hop),
- a meadery (with a bee, honeycomb and honey drip),
- a games room/TCG store (with a D20),
- a place of comfort and acceptance (with a snuggly dragon, that's curled up and napping)
- and general fun (with the dragon's charizard-like flame)
My initial sketches to lock in
the concepts and general composition
Merch Tests on different
apparel types, colours and glasses and textures
The customers were extremely happy with
the Final result -^.^-
